A&D Embroidery and team wishes everyone a Merry Christmas and Happy New Year!


It's been an incredible year for us and we have seen so much growth that has helped us expand to our new and second location in Kemptville, ON. We plan to take things even further as we enter into 2020 and begin introducing new services and products that will expand our reach. This has all been possible because of all our amazing clients, friends, and family. You have supported us and driven us to exceed our expectations and to grow within our communities and industry. We are proud to have come this far, but we are even more proud to have had all of you by our side all these years and we value and appreciate you more than you could imagine. We look forward seeing you all and to meeting so many new people in 2020!


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The world may make us feel otherwise about the title of this article but the truth in this statement runs far deeper into our psyche than one might like to believe. Colour defines nearly every aspect of our lives from clothing to art, pictures, movies, and yes, it will dictate and define the type of business you have and which type of consumer you attract.


Even our laws and regulations will use colours in combination with shapes and simple symbols, as discussed in our last article, to embed information into our minds based on simple but deep rooted psychological emotions. All the road signs above are shaped and coloured for very specific reasons that we all come to know as an instinct. We know Red is Stop, Green is Go and Yellow is Proceed with Caution.


As we shop through our local grocery stores, it isn't difficult to figure out which products are meant for certain types of diets. Many of these products, especially the junkier products that society tends to over consume, are displayed in vibrant colours and combinations that all have a secret code and message to each type of psyche and emotion. We all know these colours and combinations better than we might think we do. As we can see with the wall of sugary carbonated goodness below, each product has a distinct look to it. We know that with Soda, red usually defines a regular or original option that reminds us of our youth and makes us think or feel energized. The diet version of this same Soda will usually have a silver or white label which makes us feel as though it's a more calm and clean version of our favourite product. Most citrus type drinks will have green and yellow which makes us feel like it might be healthier and a positive option. Often times, the primary colour is just obvious in that it aligns with the nature of the products base, such as Orange Crush, but the diet versions will almost always have the silver or white label option. This tactic is used for every product on the market. We see potato chips, candy, non-perishables, drinks and niche products all colour coded to pull us in by our emotions and primitive instincts. Another great example is diet products for people looking to eat healthier as item labels are often lightened with light and dark blue combinations to create a sense of calming and ease. No Name products are distinctly yellow to indicate discounted and cheap. You will see yellow used often for discount signs and tags because of the fact that we feel more positive in having saved a little money. If you really pay attention to the world around you, you can analyze every product easily in order to make the right choices that are suited to you. We must all remember though that these companies know exactly what they are doing to pull you in and attract you, like a bird to shiny objects, and it doesn't often dictate the quality of the product but it can give you an idea to the quality of the businesses morals and values. Colour is an easy way to mislead others through manipulating their emotions. We actually all do it every day when we choose certain clothing colours to make us feel more slim or balance our colours to feel more proportioned. We wear makeup and style our hair to give the appearance that we are younger, more chiseled and taller. We choose use colour in our every day life to define who we are and what we stand for as individuals, our beliefs, and our recreational preferences.


Colour, in combination with shapes and symbols can make or break your brand or business. When creating your image, you absolutely must be sure to balance these three aspects and keep it as simple as possible in order to hit all types of media and just in case you need to make subtle changes in the future as you grow. Having a logo or image that is over detailed, colour imbalanced, gradient, shadows, and too many words or images, can be hurtful to your image and how people perceive your business morals, values, and experience level. Find that singular image that defines you or your business and work it into your name to create the perfect logo and brand. If you look at nearly all the logos in the coloured emotions chart above, you will see that they are all singularly recognizable and coloured in such a way to define their motive and values as a business. If you are a male body builder and personal trainer, your business logo shouldn't be baby blue and purple, because it doesn't define the image you are trying to portray. Instead, this type of business would use Black and Red combinations to portray balance, boldness, youthfulness, strength, and power. This type of colour choice will attract consumers to want to feel that way themselves and buy into your business with greater confidence.


So be smart and take your time in creating your logo or brand, and never be afraid to ask for help, opinions, or to study what other successful companies within your same industry have done with their image. You don't have to copy them completely, but take hints from what has worked for them and also remember that most other companies also started with nothing before building to great levels of success.

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Any business can elevate their success when they have a strong and memorable brand as a calling card! All of this can be accomplished with a few simple and well placed strokes of art within your logo.



It's a simple fact that brands are completely infused into our lives at every angle and every moment. Images, colours and sounds all echoing around us as constant reminders of where to go, what to buy, and how we stack up in society by the quality we stand for. Major corporations rely on their branding to make sure they are always in the minds of their consumers with simple, appealing, and memorable designs with flashy colours or bold contrasts. The concept of branding doesn't just hold a great deal of value for major corporations, but also for small business and individuals and there's many reason why every business should have a strong brand as their calling card.


As humans, we have a psychological connection with shapes, colours and sounds which help us identify with ourselves and with others. We focus on simple forms of symbolism that we can all remember easily and learn to recognize without having to think about it. The importance of creating a brand image that meets all the consumers psychological needs is vital because it is the consumers themselves that will build your brand, but it's your choice of image that identifies your business, values, and quality. There are many fantastic articles and studies available which can dig far deeper into the psychology of branding but today I just want touch on the skin deep and obvious points of branding.


As you can see with the image posted with this article, that the logos used are one's which many can identify without much effort, if any at all. The image which defines these brands is either symbolic in relation to their name or part of the business name itself. The focus is put on a very simple shape; something that can be easily marketed and promoted through a variety of formats. The focal image should be one that would look good on all forms of clothing, small advertising spaces like labels and tags, and also be used with the full business name in larger space advertising formats. I will use Apple Inc. as an example with their iconic and simple black apple with a bite image. Their image has become so renowned that they don't even need to print their name along side it anymore. But it's just an apple, right? No, it's an image that consumers inherently trust because the apple is a healthy fruit that is full of flavour and can be used in almost any recipe we choose to eat. Apple Inc. was smart in focusing on the apple for their brand because like the versatility of a real apple, Apple Inc. has also provided a variety of technology that create a great deal of convenience in our lives and make us feel better, or at least satisfied. Also, like the real apple fruit, we associate well-being, security and great taste which Apple Inc. has become known for throughout their years of marketing of life conscious, virus resistant, and very shiny and innovative product designs. There are so many affiliations we make with the real apple fruit in our daily lives that it only makes sense that this branding for Apple Inc. has infiltrated our lives just the same. It's even been stated that an apple day keeps the doctor away! As these brands begin to be built be their consumers, the need for sub-branding will expand their image even further into the stratosphere. Again, we take Apple Inc. who were responsible for "i" branding on specific products. The creation of the iPod, iPad, iPhone and all the "i" accessories and software has sucked in the masses as an identifier of premium and exclusive products. Let's just look at this innocent letter "i" for a quick second. What could "i" stand for and symbolize? Think of words that begin with "i", such as Intelligence, Individual, Intellect, Intel, Inspire, Innovation, Instant, Impressive, Instinct, Interact, and many more. This simple little letter before all of their products creates an identifier that each consumer is made to feel special about and that this product was made just for them or a small few. It ensures that any third part companies that make accessories for Apple Inc. products will have to pay a licensing fee in order to do anything even remotely similar in naming and branding their products. It's a very smart move for Apple Inc. to have done this and that is what they are ultimately known for, which is being a major marketing firm, more so than a tech company.


All these little concepts can be looked at more deeply to define a company culture and motivation as well. For example, the apple with a bite may represent the beginning of life and the seduction of consumers to bite into the forbidden fruit. It could be a statement that biting the forbidden fruit opened our minds to a world of knowledge and free will? And for the innocent "i", it could be looked at as there is no "i" in team which could signify Steve Job's unwillingness to create cross platform compatibility, develop Apple proprietary accessories, and to further feed into the exclusive individuality tactic that many Apple fans fall prey to.


Ultimately, your brand stands for everything that makes your business what it is, and how you value your product, your customers, your approach and even yourself. It becomes the symbol of your life in business and can become something that will sustain itself with little to no marketing or promotion efforts in the future as people simple just recognize your brand without even thinking. Remember, a strong brand may seem like too much for your small business with unlikely returns but Apple Inc. also started in garage and it's their brand that made them who they are today.


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